My journey as a designer began at the age of seven. That was when I took up drawing. I later began to consider how to apply this skill, and was soon teaching myself design. The step from there to applying design to brands followed quite naturally. My goal at each stage was to reveal and convey truth. We connect more easily with others when we sense they are being true to themselves, and the same goes for our relationship with design and brands. At the heart of each brand is its story, built around a simple truth. But identifying the truth of anything complex is far from simple. It is, however, necessary, as it is the basis of connection.
Me at school with a box of Caran d'Ache.
That is why we perceive certain brands as trustworthy, credible and worth paying more for. These brands are operating from their core beliefs, using them to guide everything they do. This makes their identity coherent, brings them to the attention of desired customers, and helps them to create a distinct culture that employees can identify with. Above all, it gives their business personality, which allows people to relate to them and their brands.
By telling your story clearly and creatively through your brand identity, I help you avoid passing fads and short-lived jargon, and focus on what will stand your organisation in good stead in the long term: distinct and ownable positioning, and the commitment to treating your business as a brand.
Have a project or an idea you’d like to collaborate on? Interested in what we can do for you? firstname.lastname@example.org