Solarclarity is on a mission to power up every European rooftop with the sun's energy. They entrusted us with their rebranding, including a new icon, fresh photography, a fresh typeface, and guidelines for a distinctive identity.
The icon is showing the sun held between two solar panels. It also represents moving forward, kind of like a fast-forward symbol for progress. In all visuals, the sun takes center stage, showcasing its impact on people and the warmth it provides. The ultimate goal is simple: To bring Solar to the People.
Natalia Jiménez Osorio