Solarclarity

Solarclarity's mission is to empower every European rooftop with solar energy. However, the old brand struggled to keep pace with the ambitious growth across the Netherlands and Europe. Thus, we crafted a fresh brand narrative and visual identity, translating it into a diverse range of assets.

The new icon features the sun nestled between two solar panels, symbolizing both progress and forward momentum. Throughout all visuals, the sun remains the focal point, highlighting its transformative impact and the warmth it brings. With this revitalized brand, Solarclarity is ready for the future. Their ultimate goal is clear: To bring Solar to the People.