Named after cycling legend Charly Gaul, known for excelling in adverse weather, the Gaul Cycling team blends their cycling passion with a commitment to aiding war-affected children through War Child. Gaul sought a standout brand identity in the cycling world.
We revived Gaul's legacy with a distinctive autograph brandmark and introduced an unconventional color scheme for their apparel, setting a trend since its launch in 2006.
As a result, Gaul's distinctive outfit is widely recognized in the cycling community. With nearly 400 cyclist members and multiple annual events, in 2015, they raised €28,032 for War Child.
Client:
Gaul Cycling
Photography:
Several Photographers
What we did:
Branding & identity - Clothing line
"Simplicity is the key to excellence"