Studio Ralph Booms Studio Ralph Booms

BCC

A future proof identity

The rebranding of electronics giant BCC: from a hard selling retailer to a fully customer focussed retailer. In just a few brand sessions we guided the managing board of BCC to their new identity. From pricing cards to interior and from clothing to online.

Result

The launch of the rebranding is on hold.

Client:
BCC

For:
The USP Company

Photography:
Rob Severein

What we did:
Branding & Identity

Status:
On hold

"This could be a major step for our brand"