Studio Ralph Booms Studio Ralph Booms

Jim More

The challenge: a new clothing sub-brand for Basic Fit

Containers of items were already on their way from Asia. All that was missing were all the branding elements necessary for launching a sub-brand, including a name. Meanwhile, the launch was in four weeks. So we teamed up with brand strategist Joris Hofmans and art director Niels Luigjes and together created “Jim More” (go more to the gym). And we had the folk behind Amsterdam Signpainters design the logo. We made the deadline. No mean feat, but achievable when you're as flexible as we are and work only with the best.

Basic Fit

Together with:
Niels Luigjes, Joris Hofmans and The Amsterdam Street Painters

What we did:
Strategy and branding, including brand name and logo design

"We don't need a tagline, our logo is the tagline!"