The challenge: a new clothing sub-brand for Basic Fit. Containers of items were already on their way from Asia. All that was missing were all the branding elements necessary for launching a sub-brand, including a name. Meanwhile, the launch was in four weeks. So we teamed up with brand strategist Joris Hofmans and art director Niels Luigjes and together created “Jim More” (go more to the gym). And we had the folk behind Amsterdam Signpainters design the logo.
Niels Luigjes, Joris Hofmans and The Amsterdam Street Painters
What we did:
Brand strategy - Brand name & identity
"We don't need a tagline, our logo is the tagline!"