Studio Ralph Booms Studio Ralph Booms

Jim More

We developed a new clothing sub-brand for the Dutch fitness powerhouse Basic-Fit. We formulated the strategy in close collaboration with the CEO and devised the brand's new name. The name personifies Jim More, while also conveying the message 'go more to the gym'. 

With this approach, a tagline becomes unnecessary as the logo embodies the message. Jim More is ready to make their mark in the world.

Basic Fit

Together with:
Niels Luigjes, Joris Hofmans and The Amsterdam Street Painters

What we did:
Brand strategy - Brand name & identity

"We don't need a tagline, our logo is the tagline!"