Brands that last for decades don’t just happen. They’re built through a careful, thoughtful process.
But what does that process actually look like? How does a rebranding work? What steps do you take and what do you get in return? Here’s what to do, explained in 4 simple steps.
First, form a team. Ideally, it's a small group but with the right people who can make decisions on the spot, so you don’t have to go outside the team for approvals.
• What we do: Bring together key stakeholders
• Our goal: A smooth and smart process
With your team, you’ll explore how to translate your unique culture into a brand identity. One that stands out, claims a clear position, and is embraced by both your employees and the outside world. We’ll look at things like your market, target audiences, brand essence, and areas of potential.
• What we do: Give direction to your brand and focus to your team
• Our goal: A plan that brings everything into action
This meeting is a joint session—we’ll co-create together.
Based on the strategy and insights, we develop your brand story and visual identity. Resulting in a clear narrative, new logo, colors, typeface, and imagery. All captured in a sharp brand guide.
What we’ll do:
- Create a compelling brand story
- Explore and define your visual identity
Deliverables:
- Brand manifesto, tone of voice, tagline, headlines
- Brand guide with visuals, colors, logo, typography
- Your most important deliverables
- A folder with all key brand assets
- Optional: motion design
Note: This isn't a co-creation session, but we can set one up if needed.
With all strategic choices made and the new brand guide as our roadmap, we implement all materials: from website and business cards to photography and campaigns.
We provide creative direction and supervision for all materials developed from this point forward, ensuring everyone follows the agreed guidelines and the team stays focused. We also support your employees as they start working with the new brand.
We supplement your team with specialists and, if needed, help speed up the process by integrating AI into your workflow.
Crucial: Brand focus
Goal: Making sure people understand your brand and why it's special.
We’ll co-create together.
That’s it, just 4 simple steps and you’re there.
Want to know how to turn your business into a brand? Feel free to get in touch: 06 14 441 183