My job is to make the soul of a company—what you don’t see but can feel—visible and tangible. The form it takes has to align with what the company wants to express, both to its people and the outside world. That’s how you create a brand identity that actually does what it’s supposed to do: help the company move forward. Sounds logical—and it is.
We start by defining the strategy. That strategy guides everything we do. At every step, we check: does this still align with the strategy? That’s essential—because when it comes to form, color, and imagery, everyone has an opinion.
I design with heart and soul. Always with the goal of making your company more successful. This is how I do it:
I give 100% to your project, in an open and honest process. I fully commit to creating a successful and distinctive brand for your company.
We create the brand strategy together. It leads the way.
You, the client, determine the quality of the design to a large extent—by giving me full trust and creative freedom. Sounds scary. It’s not.
Getting to the right design takes time. Sometimes a lot of time—because only the best is good enough.
I involve you in every step of the design process. That gives you insight—and avoids surprises.
We work in a compact team that includes all key decision-makers.
All feedback on design is discussed together, not via email or chat.
Taste is not up for debate.
I always act with your best interest in mind.
And finally: work should be fun. And it is—especially if you embrace this manifesto. 😀