An exceptional business demands an equally exceptional visual identity, and design can make all the difference between looking like every other player in the market and standing out with enough appeal to leave your competitors in the dust. A fine example of this is Minkowski, who approached us towards the end of 2017 for help with their brand strategy. We assessed the brand and conceived a fitting concept: a visual spectacle rooted in the brand name, and which thus told a captivating, memorable and relevant story.
Minkowski is a recently founded agency that provides businesses with intelligent insights about the future. It was named after Hermann Minkowski (1864–1909), a German mathematician and professor who is perhaps best known for being one of Albert Einstein’s teachers. Oh, and for his distinctive moustache and glasses.
We took the two elements that gave Minkowski his striking appearance, made the association with his capacity to see what others couldn’t, and created something that conveyed the agency’s expertise. The concept: 'The future through the eyes of Minkowski'. Its execution took the form of a flexible identity in which Minkowski's eyes are represented by a changing series of images relating to the future. In short, we created a visual link between the future, the present and the past.
Our goal was to create an identity that would set the brand apart from its competitors and position Minkowski as an authority on future-related insights. We delivered one with enough visual impact to catch and hold the attention of the brand’s audience: product development managers and CEOs in search of strategic partners.
Well, of course. But how do you identify what really makes your brand different in the first place? And how do you ensure that everyone conveys the same brand values consistently? What’s the difference between your identity and your image? And how do you position yourself relative to your competitors?
Our studio works with business, brand and design strategists to help organisations excel in all of these areas. Call us on +31 (0)6 14 44 11 83 or email us to take your first step towards unleashing your brand’s potential.